Best Dog Food
Of course, we'd like to think the best dog food is Burns Dog Food.
When at pet shows or dog shows with Burns Pet Health some questions are asked on numerous occasions - "What is the best dog food?" and "What makes Burns Pet Health products the best dog food for my dogs?"
The pet food industry is a multimillion dollar industry. It is of little surprise that some of the world's leading marketers are employed by some of the biggest companies. Getting their messages over about why their products are the best dog foods and why you should buy this for Fido because it is rich in this and that and is the best dog food on the market.
On reading the dog food trade industry magazines you regularly see almost meaningless claims but ones which push the right buttons. Claims like, "New leader of the Grain Free Pack". Or "Top performer in the food sensitivity category"
I even noticed a bill board the other day with the words; "Voted best retailer of the year in fish and meat".
The greatest claim of all in the best dog food stakes are the words "New and Improved".
Whenever I see the words "new and improved' I subconsciously ask myself the question; "Was the product substandard before that they need to improve it." But equally important is wither the potential customer in fact looks at the negative connotations of such claims.
Do we really ever ask what is the "Grain Free Pack" and was there ever a leader? Was there ever a food sensitivity category and who voted that company best retailer of the year?
Claims all being made to the pet owning public which are meaningless yet they influence consumer demand.
Another popular yet meaningless claim is "hypoallergenic dog food" which simply means; not likely to produce an allergic reaction! Or to be more specific - designed to reduce or minimize the possibility of an allergic response, as by containing relatively few or no potentially irritating substances.
This is dog food we are talking about. So what company with any sense is going to try and sell a dog food, claim it is one of the best dog foods and include ingredients which are going to cause an allergic reaction and then tell potential customers - the ingredients could cause allergic reactions?
Of course the issue of "new and improved" has a lot to do with consumer demand simply because dog and cat owners, or at least some of them, are in the business of learning about what is right for their dogs.
No 'new leader in the grain free pack' or even the 'Best Dog Foods' stakes is going to influence a consumer unless there is an improvement, even short term in their dogs or cats general condition.
The vast majority of dog food companies are simply creating niche's in the ever competitive market place. This is where Burns Pet Health distinguishes itself in this extremely competitive market place and lifts its position in the Best Dog Food Stakes.



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